Red Mango, a No. 1 Zagat-rated yogurt and smoothie chain, is partnering up with the Texting Awareness Foundation (TAF) to launch a "Safe Summer Driving Campaign," which will kick off with a high-impact billboard in Times Square and will run from June until September.
Texting and driving is the No. 1 killer of teens in America, and Memorial Day through Labor Day are known as the 100 deadliest days of summer because of critical injuries and deaths related to texting while driving.
According to the U.S. Department of Transportation, text messaging creates a crash risk 23 times higher than driving under normal circumstances.
"I know that it's difficult for many of us to do, including me, but texting and driving is very dangerous and is now the No. 1 killer of teens in the United States," says Dan Kim, founder and chief concept officer for Red Mango. "I don't think many people know that disturbing fact, which is why we are honored to help the Texting Awareness Foundation deliver this life-saving message in one of the busiest centers of the world, New York City's Times Square."
The "Safe Summer Driving Campaign" seeks to reach young people across the country with public service announcements, partnerships with other safe-driving organizations, in-school educational programs, bumper stickers, reminder signs near exit areas in parking lots and roads, and more.
TAF is also asking the public to add a tagline to social media feeds to help remind the public to stop engaging in this activity: "If you want to survive, don't text and drive!"