Through Burgers With a Heart, Red Robin will donate 50 cents from every gourmet burger sold to NCMEC during grand-opening week from June 30 to July 6. NCMEC is a non-profit organization whose mission is to help prevent child abduction and sexual exploitation; help find missing children; and assist victims of child abduction and sexual exploitation, their families, and the professionals who serve them. The money raised will help bring prevention education to children nationwide.
"On behalf of the National Center for Missing & Exploited Children, I would like to thank Red Robin for their generous support of our mission," says Robbie Callaway, NCMEC co-founder and past chairman of the board. "It is important that we empower families to make safer decisions for their children, and communication and education are vital tools in that effort. With Red Robin's support, we are able to reach many more families across the country with our messages of child safety."
"We are thrilled to be expanding the Red Robin family of restaurants in California, while also supporting such a wonderful family-oriented cause," says Eric Houseman, Red Robin president and chief operating officer. "We invite everyone to come to Red Robin and enjoy one of our more than two dozen high-quality gourmet burgers to support the National Center for Missing & Exploited Children as we open our newest restaurant in Morgan Hill."
Red Robin focuses its philanthropic support on local and national causes that promote the health, welfare, and education of children, families, and citizens in the communities it serves. Because Red Robin is all about kids and families, its ongoing partnership with NCMEC has continued to grow through the company's new restaurant openings and additional programs such as "The Next Gourmet Burger Kids' Recipe Contest" since 2006.
The 5,820-square-foot Morgan Hill Red Robin restaurant will seat 200 guests. Red Robin has 62 additional restaurants in California.