Mark Lohmann, a former senior executive with Qdoba Restaurant Group, has been named chief brand officer of REGO Restaurant Group—the fast-casual restaurant platform backed by High Bluff Capital Partners that includes Quiznos and Taco Del Mar. The news follows the recent appointment of president and CEO Tim Casey, as REGO looks to expand its brand portfolio through strategic acquisitions.

Serving in a newly created position, Lohmann will be responsible for marketing, brand strategy, integration and international opportunities across all portfolio brands. He previously served as vice president of strategy and business development for Qdoba Restaurant Group, where he was part of the team that led the brand’s transformation. Earlier in his career, he spent five years with global management consulting firm The Boston Consulting Group, where he advised underperforming consumer, restaurant, and hospitality companies on strategy, positioning and transformation. Immediately prior to joining REGO, Lohmann served as chief financial officer for Cool Planet, an entrepreneurial agriculture technology company.

“Mark brings tremendous experience leading transformational agendas for brands across the consumer and restaurant sectors,” says Casey. “As we continue the reinvigoration of Quiznos and Taco Del Mar and look to build out our restaurant portfolio through additional acquisitions, his background, expertise, and entrepreneurial mindset will be invaluable.”

“REGO presents a rare opportunity to not only work with multiple brands across a growing portfolio, but also the privilege—and excitement—of resurrecting and transforming brands that historically have enjoyed strong emotional connections with consumers but have lost their way,” says Lohmann. “This is a team of collaborative, hands-on builders who are motivated by the chance to create something truly special.”

Based in Denver, Colorado, REGO Restaurant Group is a fast-casual restaurant platform backed by High Bluff Capital Partners. The portfolio currently includes Quiznos, home of the original toasted sub, and Taco del Mar, which offers coastal Mexican cuisine. REGO Restaurant Group manages nearly 800 restaurants in 32 countries.

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