Industry News | April 6, 2011

Restaurant.com Picks Up Six New Partners

Restaurant.com , which connects restaurants and diners nationwide, announced that it will partner with six new restaurant chains: Johnny's NY Pizza; Ayhan's Mediterranean Cuisine; Harbor Inn Seafood Restaurant; Sunrise Pizzeria Family Restaurant; Serenitee Restaurant Group; and Little Bar Bistro Restaurant Group.

“We are excited to welcome these partners to Restaurant.com,” says Cary Chessick, president and CEO. “The more restaurants and locations we have to offer our customers, the more tables (and stomachs) we can fill across the country. Restaurant.com is truly dedicated to helping multi-unit operations succeed in each of their locations.”

Each new Restaurant.com partner has a custom web page on the website featuring a personalized description of the restaurant. The profile includes type of cuisine, menu items, décor, pricing, and hours of operation for each participating location. Restaurant.com partners benefit from the program’s extensive marketing efforts that create greater exposure and increase customer traffic.  

“Joining the Restaurant.com program has proven to be an excellent business decision for our restaurant group,” says Mark McDonough of Serenitee Restaurant Group. “Contrary to the urban myth, Restaurant.com customers are not ‘cheap dates’. They spend more as a percentage of their discount than Groupon patrons. I did the math.”

“We are very pleased with the business results we’ve experienced so far with the Restaurant.com program,” says Bill Menzel of Ayhan’s Mediterranean Restaurants, the leading restaurant group on Long Island for more than 30 years. “The quality of marketing and office support has been excellent, and the quality of customers has been very high.”

The Restaurant.com program supplies restaurant operators with recurring custom reports that combine data from each chain location. Operators can evaluate total and individual location-specific program results with information such as profit estimates, number of tables filled, web page traffic, and more.

Restaurant.com also sends surveys to guests to collect feedback about their dining experiences. The survey data can be used to help modify menu items, improve and reward service, plus support in-house incentive and loyalty marketing programs. Consultative marketing services are also offered to reveal best practices, lessons learned, and tips for more effective interactive marketing.

Restaurant.com currently has nearly 500 chain locations among its rapidly growing network of more than 18,000 restaurants nationwide. In 2010, the company filled more than five million tables across the country and generated more than $340 million in incremental revenue for the restaurant industry. 

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