Consumers are snacking significantly more now than they were just two years ago. Almost half (48 percent) of consumers polled say they’re now snacking at least twice a day, compared to 25 percent in 2010.
Restaurants are capitalizing on the growing snacking occasion by offering quick, portable, smaller-portioned, low-priced food and drink in a myriad of ways to continue gaining share of snack purchases. Restaurants now claim 22 percent of consumers’ snacking occasions, up from 17 percent in 2010.
“Recent consumer research indicates that snacking is becoming a larger part of consumers’ daily lives,” says Technomic Executive Vice President Darren Tristano. “Pressure from the nutritional disclosure legislation has prompted the foodservice industry to reduce calorie counts in meals. As a result, Americans are now more inclined to graze throughout the day, seeking snacks that provide fuel between traditional meal parts.”
To help operators and others aligned with the foodservice industry more effectively identify opportunities for growth and gain a competitive advantage, Technomic has developed the Snacking Occasion Consumer Trend Report.
Interesting findings include:
Technomic’s Snacking Occasion Consumer Trend Report examines snack preferences, attitudes, and purchasing behavior of more than 1,500 consumers. The Menu Insights section utilizes Technomic’s MenuMonitor online database and analyzes recent snacking developments to reveal menu trends for snacks at the Top 500 and emerging limited- and full-service restaurants. Additionally, data from Technomic’s 2010 Snacking Occasion Consumer Trend Report is discussed throughout to provide comparison benchmarks for many menu and consumer trends.
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