Industry News | January 7, 2014

Rita’s Offers Better-For-You Treat This New Year

image used with permission.

Rita’s Italian Ice, one of the world’s largest Italian Ice concepts with over 600 outlets, announced the debut of its newest Italian Ice flavor, Sugar-Free Dragonfruit Ice, which is now available for a limited time at all participating Rita’s outlets. Rita’s new Sugar-Free Dragonfruit Ice is mildly sweet and low in calories like the exotic cactus fruit it comes from, and joins Rita’s award-winning Light Vanilla Frozen Custard as a skinny, Better-For-You option, now available at participating Rita’s through January 22, 2014.


January is a great time to introduce Better-For-You Treats, like our new Sugar-Free Dragonfruit Ice, to help our guests keep their New Year’s resolutions,” says Jeff Moody, Rita’s chief executive officer. “If you take our award-winning Light Vanilla Frozen Custard and layer it with our new Sugar-Free Dragon fruit Ice, it makes our new Skinny Gelati, a one of a kind treat with 30 percent less calories than a regular Gelati.”


Rita’s new Sugar-Free Dragonfruit Ice contains 50 percent less calories than Rita’s regular Italian Ice, which is a smooth frozen treat, made fresh daily, and available in over 65 flavors, including the new Sugar-Free Dragonfruit Ice, available now at participating locations through January 22, 2014.

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