Industry News | April 7, 2014

Rita's New Flavor Starbursts onto the Scene

Rita’s Italian Ice, an Italian Ice concept with over 600 stores announced the debut of its newest flavor, STARBURST Orange Italian Ice, for a limited time at all locations through April 27, 2014. Rita’s guests can choose from a selection of over 65 flavors of the famous Italian Ice, made fresh daily, including new STARBURST Orange Italian Ice, which tastes like the popular candy with a juicy burst of orange flavor.


“Our new STARBURST Orange Italian Ice is the third STARBURST Italian Ice flavor with the popular candy brand we have introduced,” says Laura Lazar, Rita’s senior vice president of marketing. “Rita’s fans love both our STARBURST Strawberry and STARBURST Cherry, and new Orange is the perfect addition to our STARBURST line-up, and is incredibly delicious.”


Rita’s first co-branded flavor with the popular candy brand was STARBURST Strawberry Italian Ice. When introduced, it was so popular over a million cups were sold. Rita’s introduced a second flavor, STARBURST Cherry Italian Ice, just a few weeks ago to celebrate the first day of spring, with thousands of cups of the co-branded Italian Ice given away. The third addition to Rita’s menu line-up, STARBURST Orange Italian Ice is available at all locations through April 27, 2014.


Show your passion for Rita’s and STARBURST by entering “Rita’s STARBURST Fan Challenge.” From now until April 27, fans are encouraged to submit a photo or essay showcasing why they love Rita’s and STARBURST for a chance to win cool prizes. Use hashtag #RitasFanChallenge and “like” Rita’s account to submit your entry on Facebook, Instagram, or Twitter. Contest ends at midnight, Eastern Time, on April 27, 2014. One winner will be chosen each week and featured on Rita’s social media sites.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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