Industry News | July 29, 2015

Robeks Adds Hawaiian-Inspired LTO Açaí Bowls

image used with permission.

Robeks Fresh Juices and Smoothies, a growing national franchise known for its best-in-class products and its use of the freshest ingredients, is bringing its customers a taste of tropical paradise with thee new Hawaiian-inspired Açaí Bowls.

The 19-year-old franchise is known for being the first to introduce products and concepts later embraced by the smoothie franchise industry, and the brand’s commitment to cutting edge products is further exemplified by the innovative pairings of açaífor its new tropical themed Hawaiian AçaíBowls. The new offerings are available at Robeks stores across the country only until September 27.

Robeks was one of the first smoothie franchise businesses to utilize the açaí berry in its products. Since then, the berry has been lauded for its health benefits. According to Global Healing Center, one of the largest web-based resources for the benefits of organic, natural, and healthy lifestyles, reports that the açaí berry can aid in weight loss, improve heart health, skin health, improve digestion, may help fight cancer, and much, much more. As a result, the super-fruit has been gaining in popularity with consumers, and its benefits have been hailed in the national media, including on, where açaíwas named Dr. Perricone’s “No. 1 Superfood.”

“We are delighted that we can further contribute to our customers’ desire for healthy lifestyles by offering three new Hawaiian AçaíBowls,” says Chad Bailey, chief marketing officer with Robeks. “We were way ahead of market trends when we first started offering Açaí Bowls to our customers. Now, the açaí berry is incredibly popular, and rightly so, as the berry’s health benefits are very well known. We’re excited to once again be ahead of the market trends by putting a new twist on an old favorite. We’re reinventing the AçaíBowl by blending açaí with fresh watermelon, topped with a variety of other delicious ingredients. Our Hawaiian AçaíBowls are refreshing tropical treats—a perfect way for our growing base of customers to enhance their summer season.”

The new Hawaii-inspired limited-time-only items include the Aloha Bowl, which combines the tropical taste of pure açaí and fresh watermelon. Packed with hearty granola and fruit toppings, such as fresh bananas, blueberries, and diced pineapple. This bowl is full of aromatic flavor, especially with its sprinkled coconut and drizzled raw honey over the top. It’s a perfect balance of nutrition and paradise, just enough to make you feel refreshed and energized.

The second item offered is the Nutty Hawaiian, which is blended with rich all-natural peanut butter, giving the taste of the tropics a nutty twist. The Nutty Hawaiian is topped with granola, fresh banana, a sprinkling of shredded coconut, and a drizzle of raw honey.

The third item offered is Seedsational, which heavily features Mother Nature’s own super seeds—chia and flax. Featuring pure açaí and fresh watermelon, the bowl delivers immune-boosting antioxidants that are simply delicious and nutritious. Toppings include granola, banana, fresh blueberries, nourishing bee pollen, and a sprinkling of shredded coconut, all drizzled in raw honey.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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