Industry News | April 17, 2015

Robeks Debuts Maple Water Fitness Smoothies

image used with permission.

Robeks Fresh Juices and Smoothies, a growing national franchise known for its best-in-class products, has debuted three new Fitness Smoothies made with maple water, a specialty water extracted from the raw sap of maple trees.

The new, limited-time-only items reflect the track record of Robeks as a trailblazer in the juice and smoothie industry. The 19-year-old franchise is known for being the first to introduce products and concepts later embraced by the smoothie franchise industry, including Açaí and Greek yogurt smoothies.

Maple water is made from water that naturally flows through maple trees in the spring. Farmers tap the trees to draw the water, which in its raw form is roughly 98 percent water and 2 percent sugar. The organic maple water used in Robeks menu offerings is micronutrient-infused, antioxidant-rich, and a great hydrator. 

The three Fitness Smoothies are designed to complement the body’s needs before and after working out. They come in small, medium, and large servings and are available at Robeks stores across the country only until June 15.

Maple water is not widely produced and is only available for a short time—while the spring sap is running in the maple trees.

“We’re staying ahead of cutting-edge trends in healthy eating at Robeks, and many times we have a hand in creating them,” says Chad Bailey, chief marketing officer at Robeks. “We are especially pleased to introduce our three new workout-focused Fitness Smoothies made with maple water.

“We expect the interest in maple water will continue to grow because this wonderful specialty water has so many great attributes,” Bailey adds. “It’s an ideal ingredient for Robeks smoothies. Not only is maple water naturally delicious; it’s low-calorie and low-sugar. Our culinary team has hit it out of the park with these three delicious Fitness Smoothies.”

Research from the University of Rhode Island found maple water contained at least 34 compounds that could be beneficial to human health, including five not previously seen in nature. Maple water is also known for its sustainability because it is not necessary to destroy trees in order to extract the water.

The new maple water-inspired limited-time-only items include the Pre-Workout Fitness Fuel, a caffeinated smoothie made with maple water and 17 grams of protein from peanut butter and Robeks proprietary whey protein. This drink has a shot of espresso, a dash of cinnamon, all-natural yogurt, and a drizzle of maple syrup.

The second item offered is the Post Workout Fitness Recovery, a nutrient-rich smoothie designed to refresh the body after a workout. This smoothie features 13 grams of Robeks proprietary whey protein, maple water, raw spinach, blueberries, bananas, a dash of coconut, and a touch of maple syrup.

 The third offering is the Anytime Fit Refresher, a smoothie made from raw spinach and cucumber, maple water, vanilla almond milk, all-natural yogurt, pineapple sherbet, ripe pineapples, and a drizzle of maple syrup.

With 200 locations open or in development, Robeks Fresh Juices and Smoothies Franchise has established itself as the premium brand in the smoothie industry by paying as much attention to nutrition as to taste. Menu items feature farm-fresh ingredients and naturally ripened fruits and vegetables that retain nutrients and live enzymes and natural flavor. They are always handcrafted and made to order while the customer watches.




News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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