Robeks Fresh Juices and Smoothies welcomes Mitch Baker as vice president of marketing. With a variety of marketing experience across many industries, Baker plans to take Robeks to the next level with his knowledge and expertise. Baker is also no stranger to Robeks; he led the Robeks marketing department in mid-2000’s.
In his role, Baker will lead the marketing team and its various support agencies in its continued brand enhancement with a focus on local store marketing initiatives. According to his vision, the partnership with the franchisee community is key for Robeks’ continued success. The franchise community is a cornerstone in the continued growth of the brand—and Baker, with his experience in both franchising and local store marketing will continue to guide the expansion and success of the brand between both channels.
“I’m so excited to be returning to Robeks and building on the great reputation of the brand, which provides amazing tasting healthy products,” says Baker. “Robeks is in a unique position as a fully franchised juice and smoothie brand to continue massive expansion across the country and I’m looking forward to contributing my energy and experience to that growth once again.”
Prior to his return to Robeks, Baker most recently held the role of Chief Marketing Officer at QWENCH juice bar and DRNK coffee + tea where he was an integral part of the founding leadership team that created and defined those brands. Baker was also responsible for the overall marketing strategy and initiatives designed to drive sales growth through brand promotions and local store marketing.
During his career, Baker has held various marketing positions with Blockbuster Video, Blockbuster Music, American Cancer Society, and Walt Disney World. In his previous work with Robeks, Baker worked closely with the franchise community and was responsible for the launch of many of Robeks early initiatives.
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