Industry News | September 15, 2016

Route 66 Inspires Bruegger’s Bagels’ Fall Menu

The classic combo of bacon, ham, and melted cheese is at the heart of the Mighty Melt, featuring new hickory-smoked bacon, hardwood-smoked ham and pepper jack cheese with a kick of Sriracha mayo on butter-toasted jalapeno cornbread. Bruegger’s Bagels

The 2,500-mile stretch of road from Chicago to Los Angeles, the famous Route 66, is the inspiration for Bruegger’s Bagels’ new fall menu, featuring items reminiscent of a small-town roadside diner breakfast or lunch, with a unique, craveable, Bruegger’s Bagels twist.

The Route 66, with all the flavors of a classic American breakfast, starts with a fresh-cracked egg and piles on hickory-smoked bacon, cheddar cheese, and spicy Sriracha maple syrup, all served up on a new French Toast Bagel, with hints of cinnamon, maple, nutmeg, and vanilla.

The classic combo of bacon, ham, and melted cheese is at the heart of the Mighty Melt, featuring new hickory-smoked bacon, hardwood-smoked ham and pepper jack cheese with a kick of Sriracha mayo on butter-toasted jalapeno cornbread.

“Fall is a nostalgic time of the year, starting with early school days and ending in the holiday season, and we wanted to bring fond memories to our menu with a trip down Route 66,” says Judy Kadylak, vice president of marketing. “We combine those classic diner flavors with our authentic New York-style bagels to create savory breakfast and lunch items our guests are sure to love.”

New bagels this season, in addition to the French Toast Bagel, include the returning Pumpkin Bagel, with its autumnal flavors and aromas of cinnamon, nutmeg, ginger and allspice. Guests will have to wait until after Thanksgiving for the Orange Cranberry Bagel, with sweet orange and tart cranberry that evoke memories of holiday-season classics.

Bruegger’s Bagels will complete the seasonal theme by bringing back its Pumpkin Spice Coffee. The fall menu will be available through January 4 at participating Bruegger’s Bagels locations.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment