Roy Rogers Restaurants announced that it has named Larry Broome Franchise Business Consultant, reporting to Director of Operations Al Jones. A veteran of multiple quick-service and fast-casual concepts, Broome will consult with and provide support to Roy Rogers franchisees and their managers in areas including operations, training, finance, policies and franchise development. He will also be responsible for maintaining and supporting the general operating philosophies and policies of Roy Rogers Franchise Company and for assisting departments as necessary to achieve the overall mission of the Roy Rogers brand.
Broome’s background includes positions at Boston Market, where he was an area manager, Potbelly Sandwich Shops, where he was a district manager for the D.C. Metro area, Pizzeria Vetri, where he was a general manager, and Starbucks, where he served for 15 years as general manager, district manager and licensed district manager in the MidAtlantic Region. He has a proven track record for developing and operating multiple successful units and for reversing negative sales trends and improving profits by focusing on recruiting, training and retaining superior staff. A Maryland native, he attended Anne Arundel Community College and served in the U.S. Air Force Reserve.
“We are very excited to have Larry join the team, and we are confident he will make a significant impact on the Roy Rogers brand and add a substantial and much-needed level of support provided to our franchisees,” says Jeremy Biser, executive vice president of Roy Rogers. “We are continuing to invest in building a winning team to help the brand maximize results and start growing again. Larry represents the latest of these investments and brings a tremendous amount of industry experience to the team.”
Roy Rogers has been intently focused on improving operations and strengthening its resources as it prepares to mount a renewed franchise expansion effort later this year. The company recently began testing a new store design featuring updates to both the exterior and interior of its restaurants. Over the past year it has also initiated new contracts for beverage supply, food distribution, site analysis and consumer marketing, and in addition to recruiting Biser from a long career at Dunkin’ Brands, has made several other key personnel appointments in marketing, IT and operations.
“I’m so excited to have the opportunity to contribute to the growth and success of a brand that I’ve loved since my childhood in Maryland,” adds Broome. “I’m looking forward to helping our current and future franchisees leverage the Roy Rogers brand equity and capitalize on all the investments the company is making in the offering.”
Roy Rogers celebrated its 50th anniversary in 2018 with a yearlong campaign featuring baseball great Cal Ripken Jr. and is kicking off its next 50 years with plans to improve existing operations and increase its presence throughout the MidAtlantic and Northeast. Qualified franchise investors are now being sought to develop the beloved brand.
Roy Rogers Restaurants was founded in 1968, and currently consists of 24 company-owned restaurants and 24 franchise restaurants in six states.
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