Roy Rogers issued a new branded gift card featuring Cal Ripken, Jr., the legendary baseball player and, throughout 2018, face of the also legendary quick-service chain’s 50th Anniversary celebration. Available at participating locations from November 19 through December 31, the gift cards are good for purchases at participating Roy Rogers restaurants. Roy Rogers will donate 10 percent of all gift card proceeds to the Cal Ripken, Sr. Foundation, a nonprofit whose mission is to help build character and teach critical life lessons to at-risk young people living in America’s most distressed communities by providing programs, opportunities and educational skills for underprivileged youth. In addition, guests will receive a free $5 gift card for every $25 worth of gift cards purchased.
Roy Rogers has been celebrating its 50th anniversary throughout 2018 with a campaign featuring Cal Ripken, Jr. as a spokesperson for the chain, including incorporating him into advertising and collateral materials, hosting guest appearances by the famous Baltimore baseball player at individual Roy Rogers locations in Maryland and surrounding states, scheduling appearances for Cal on television and radio programs and more.
The western-themed chain originated in 1968 and quickly became popular across multiple dayparts and generations. Today, there are 53 locations spread throughout Maryland, Virginia, West Virginia, New Jersey, New York and Pennsylvania. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers. Roy Rogers is also known for its famous Fixin’s Bar, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces.