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    Roy Rogers Launches Delivery with DoorDash

  • Industry News July 8, 2019
    Roy Rogers
    Roy Rogers plans to expand its partnership with DoorDash beyond Maryland and Virginia in the near future.

    Fans of Roy Rogers Restaurants now can enjoy their favorite foods from the western-themed restaurant chain’s menu without ever leaving their workplace, home, or any other address, thanks to an announcement that the legendary brand has partnered exclusively with DoorDash. Company-operated Roy Rogers restaurants in Maryland and Virginia are now offering food delivery through DoorDash, and franchise locations will be added soon. In celebration of the new service, Roy Rogers is offering free 3-piece Chicken Tenders to the first 2,000 DoorDash delivery orders of $5 or more, with code RRDELIVERY today through July 14.

    Those with cravings for Roy Rogers’ breakfast selections, Double R Bar Burger, Gold Rush Chicken Sandwich, Fried Chicken, Roast Beef Sandwich, Texas Pete Spicy Chicken Sandwich and other items will now find it easier than ever to satisfy their desires by having their orders brought directly to them.

    “We continue to invest in strategies to get the great taste and high quality of Roy Rogers food into the hands of Royalists and newcomers alike,” says Jeremy Biser, executive vice president of Roy Rogers. “We recently updated our restaurant design to attract more people to dine in or drive-thru. Partnering with DoorDash is a great complement to that strategy, giving our fans the option to have the food come to them.”

    Roy Rogers selected DoorDash as its exclusive delivery partner, Biser said, because the high-profile brand shares the chain’s emphasis on delivering a high-quality dining experience, wherever it may occur.

    “Our brand is built around quality,” adds Biser. “It was imperative in adding delivery that we not lose that edge. We want our orders to be as accurate and our food to be as fresh, delicious and satisfying whether our guest is dining on-site or anywhere else. DoorDash shares that commitment, so we feel confident our customers’ high expectations will be fulfilled.”

    In addition to kicking off its partnership with DoorDash, the special offer of free 3-Piece Chicken Tenders orders to the first 2,000 customers who place delivery orders of $5 or more also heralds the arrival of Roy Rogers’ new Chicken Tenders, an upgraded selection made from larger, more tender, cuts of fresh-never-frozen chicken that is hand-battered on-site using Roy Rogers proprietary breading. Available in 3-, 4- and 8-piece standalone and combo orders or in 20-, 50- and 100-piece orders for catering, the new Chicken Tenders are offered with a choice of sauces including Sweet Baby Ray’s® barbecue sauce, ranch, sweet & sour, buffalo and honey mustard. On-site diners also can choose sauces from the Roy Rogers Fixin’s Bar, including Boom Boom Sauce, Texas Pete® hot sauce, and Roy’s specialty barbecue sauce.

    “We’re thrilled to be introducing our new and improved Chicken Tenders in conjunction with the launch of our DoorDash partnership,” says Biser. “We’ve made a concerted effort to give our guests a better choice in chicken tenders, and we’re confident this new recipe will be a fan favorite featured in many delivery – and dine-in – orders.”

    Roy Rogers plans to expand its partnership with DoorDash beyond Maryland and Virginia in the near future.

    Available locations:

    Maryland:

    • Burtonsville
    • Cumberland
    • Frederick (six locations)
    • Gaithersburg
    • Germantown
    • Hagerstown (two locations)
    • Rockville
    • Waldorf
    • Westminster

    Virginia:

    • Front Royal
    • Gainesville
    • Leesburg (two locations)
    • Manassas
    • Winchester
    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.