Industry News | December 9, 2016

Roy Rogers Launches Loyalty App at Corporate Locations

Roy Rogers Restaurants announced the launch of its loyalty app, Roy’s Rewards. The app launches at its 24 corporate-owned locations Friday with an expansion into participating franchise locations by first quarter 2017.

Roy’s Rewards, available for download in the Apple App Store and the Google Play store as well as online, features the full Roy Rogers menu, a location tracker, interactive links to the company’s social media pages, rewards tracking and more. For every dollar spent at the quick serve restaurant chain, Roy’s Rewards users will receive one point. For every 100 points accumulated, a $10 reward will be earned for a guest to use on their next visit within 90 days. Roy’s Rewards also offers a Refer-A-Friend component to the program where guests can invite friends via their social shares (Twitter, text or email) and, in turn, referred friends can download and register for the app to receive a $5 Welcome Reward while the referrer will receive 20 points as a benefit of sharing with their friends.

Roy Rogers Restaurants partnered with Relevant Mobile, a leading provider in customized mobile apps and mobile-centric data-capturing, to create Roy’s Rewards. Relevant Mobile specializes in working with restaurants, offering a holistic technology platform that includes loyalty, guest feedback and resolution, ordering, mobile payment, gift card solutions and much more to help restaurant clients give guests a consolidated, interacting platform. The launch of Roy’s Rewards is the first step in a long-term partnership with Relevant Mobile. Roy Rogers Restaurants plans to continue evolving in the mobile space by launching initiatives including Mobile Pay and online ordering in 2017, allowing for even more options to better serve our guests in the ever-changing technological world.

“We are thrilled to announce the launch of Roy’s Rewards,” says Carrie Isabell, director of marketing for Roy Rogers Restaurants. “Guests are seeking turn-key, interactive opportunities to engage with their favorite brands.  Our brand has beloved, loyal customers who enjoy their menu favorites. Roy’s Rewards will not only allow them to be rewarded for their frequency of visits, but also allow them to share their love for our brand with friends and family to earn additional rewards.”

Fans who download the app will automatically receive a Welcome Reward of $5 that can be used on their next visit, within 90 days.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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