Roy Rogers announced that it has named Frank Cleveland Senior Manager of Information Technology. Based in the company’s Frederick, Maryland, headquarters, he reports to Executive Vice President Jeremy Biser and is responsible for directing all IT operations to meet internal and external customer requirements and developing new technical solutions to meet current and future needs for the brand.
Cleveland previously worked at Marriott International as a senior infrastructure analyst overseeing maintenance and evolution of systems. He also has provided IT support to small to mid-sized companies through PB Networking LLC, a proprietary business he launched in 2011. In his new role with Roy Rogers, he will support the chain’s operations, marketing and other teams and will be responsible for all corporate IT functions and brand technology.
“We continue to invest in building a winning team and evolving the Roy Rogers brand,” says Biser. “Frank is a fantastic addition to our team and will be especially valuable in supporting initiatives such as upgrading our mobile app, testing new digital marketing strategies, enhancing our POS and back office systems, expanding online ordering, rolling out delivery and implementing a new video loss-prevention system. We’re excited to have him on-board to help ensure the success of these and future endeavors.”
Roy Rogers Restaurants celebrated its 50th anniversary with a yearlong campaign featuring baseball great Cal Ripken Jr. and a variety of thematic pricing and product promotions, charitable efforts and special events. The company is kicking off its second half century with a renewed franchise-expansion initiative supported by updates to its menu, marketing efforts, store design, vendor contracts, mobile capabilities and more. Qualified franchise investors are now being sought to develop the beloved brand in markets throughout the MidAtlantic and Northeast.
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