Roy Rogers Restaurants announced Monday that it has launched RoyRogersGeneralStore.com, an online store featuring a variety of merchandise boasting the legendary quick-service brand’s logo, western motifs and some of the chain’s most-loved menu items.
On the menu at the online store are moderately priced apparel and accessories ranging from T-shirts, sweatshirts and even an infant “onesie” to baseball caps, beanies, water bottles and branded cornhole boards. The gear celebrates Roy Rogers Restaurants’ bond with its cowboy heritage, with images of a bronco-riding rodeo hero, long-horn cattle and cacti, shirts that shout, “Howdy!” and, of course, variations on the famous Roy Rogers logo as well as a deconstructed look at the chain’s ever-popular Double-R-Bar Burger. Men’s, women’s, unisex and youth styles are available.
“So many people across multiple generations love the Roy Rogers brand,” says Mark Jenkins, Senior Director of Marketing for Roy Rogers. “With the Roy Rogers General Store we’re providing them with another way to connect with us. Our branded items make great gifts for Royalists, novelty merchandise fans and others, too.”
“We wanted to create a fun way for our fans to carry our brand deeper into their communities,” adds Executive Vice President Jeremy Biser. “By displaying the Roy Rogers name and affiliated images on a variety of everyday and specialty items, they’ll not only reveal their passion for our brand but will also inspire others to come try – or retry – our famous roast beef sandwiches, fried chicken, burgers and other fan favorites.”
Currently consisting of 48 locations in six Mid-Atlantic states, Roy Rogers Restaurants is launching a new expansion effort aimed at bringing more fans and newcomers the opportunity to enjoy its crave-conjuring food and drink. Now in its 52nd year, the company has invested heavily in upgrades to its menu, restaurant design, operations, business resources and more in preparation for this growth and to ensure a consistently high standard for guest experience.
“The Roy Rogers name has long stood for quality,” says Biser. “As we grow and introduce more exciting offers and improvements, our fans and Royalists will have a new and fun way to show their affinity for the brand.”