Roy Rogers Restaurants announced that it has signed a lease for a property in Eldersburg, Maryland, on which it will open a new company-operated location. The free-standing restaurant will be installed on the site of a former Wendy’s restaurant in the Eldersburg Commons shopping center at 6400 Ridge Road and is scheduled to open by early June. It will be the chain’s second restaurant in Carroll County, Md., joining a company-owned location in Westminster and 47 total franchised and company-owned sites.
The new restaurant will be a flagship location for the Frederick-based quick-service restaurant chain. It will boast the latest brand standards, including a modern and updated store design, as well as enhancements to operational layouts with a focus on speed and efficiency in the drive thru. The Brand is also planning to install digital drive-thru menu boards, making this the first location to test this new technology system to improve the guest experience. Two other restaurants will precede the Eldersburg site in brandishing many of these updated standards, including a renovated company-operated restaurant in Thurmont, Md., scheduled to debut its new look by early April, and a reopened franchise location in Bellview, Va., that was temporarily shuttered following a fire, which will open later that month.
Roy Rogers used data gathered from SiteZeus, the location intelligence technology platform that it has been working with since mid-2019, to confirm that the Eldersburg site would be ideal for its offering. SiteZeus uses cloud-based Prescriptive-Led Growth (PLG) modeling to help chains make more confident expansion decisions.
“This location returned very favorable results when we ran it through SiteZeus,” says Roy Rogers’ Executive Vice President Jeremy Biser. “It sits on a major artery through Eldersburg, on a pad site in front of a Wal-Mart. We are confident it will be an ideal venue for us to showcase our new store design and operational enhancements, especially to the drive thru.”