Roy Rogers Restaurants announced the official lease signing for its newest location in Cherry Hill, New Jersey. Planned to open in the Spring of 2025, this new location signals the chain’s exciting return to the Southern New Jersey and Philadelphia markets since the 1980s.
Located in the heart of the region’s most popular shopping destination, and only 10 minutes from Center City Philadelphia, Roy Rogers will be the only burger drive-thru on busy Haddonfield Road. The 3,300-square-foot building is located amongst three million square feet of high-quality retailers and will serve nearby mixed-use communities, neighborhoods, businesses and schools.
“We could not be happier to bring our USDA choice top round roast beef, juicy burgers and fresh, hand-breaded fried chicken back to Cherry Hill,” says Co-President of Roy Rogers Restaurants, Jim Plamondon. “Roy’s legacy fans will be thrilled to see the iconic Fixin’s Bar® and use our signature sauces to customize their favorite sandwiches and tenders. New guests will be pleased with our diverse menu and quality beef, burgers and chicken you can’t find anywhere else.”
The remodeled storefront will feature the brand’s signature wood and black iron accents with a clean, warm, honest, and natural look. In addition to design upgrades, the restaurant will include advanced technology, including new electronic menu boards, ordering kiosks and digital drive-thru menu boards for an elevated guest experience.
“We’ve received an overwhelming number of requests from loyal Roy Rogers fans for a location in this area, and we’re delighted to make it a reality. We plan to build on this success and expand even further in the market,” says Joe Briglia, Director of Real Estate and Franchise Development.
Roy Rogers is well known for its quality and variety, providing an overall experience that is a cut above a typical QSR brand, a difference multi-generational guests notice. Its menu offerings appeal across all three dayparts and can be recognized for the big three – beef, burgers, and chicken. Longtime Roy Rogers fans would also remember the famous Fixin’s Bar®, which features fresh lettuce, freshly sliced tomatoes, onions, pickles and more. Customers can customize their sandwiches whether they eat in-store, drive-thru, pick-up or delivery.
