Roy Rogers Restaurants announced the signing of a lease for its newest location in Leesburg, Virginia. Set to open in late 2025, this eagerly awaited expansion will signify the chain’s third venture in Loudoun County, one of Northern Virginia’s strongest retail, commercial and residential markets.

Located within “The Shops at Russell Branch”, a vibrant 62,000 square foot neighborhood shopping center anchored by Lowe’s and grocery store, Aldi, the new store is strategically positioned at the busiest intersections in Leesburg – Route 7, Battlefield Parkway and Russell Branch Parkway, a confluence of over 100,000 vehicles per day.

“We’re thrilled to welcome Roy Rogers Restaurants to The Shops at Russell Branch, offering both residents and visitors a taste of tradition,” says Kimli Cross, Vice President, Leasing with Peterson Companies. “Roy Rogers’ decision to join The Shops at Russell Branch underscores the appeal of the center’s prime location and exceptional demographics. We look forward to partnering with them to bring their renowned brand to our portfolio and the local community.”

The new location is a slimmed down 2,800 square foot, drive thru prototype, placed amongst a complementary mix of retail, restaurants and convenient service stores developed by the Peterson Companies. Peterson Companies will team with Roy Rogers in obtaining necessary municipal planning approvals over the next 18 months.

“This is a terrific opportunity to expand our reach to new businesses and homes emerging in a rapidly growing submarket. Russell Branch is convenient to these new customers and compliments our current restaurants serving the downtown historic district,” adds Co-President of Roy Rogers Restaurants, Jim Plamondon. “The Roys brand has fostered deep community ties in Leesburg for over 40 years and the town’s support has been truly inspiring”.

Fast Food, Franchising, News