Industry News | November 6, 2017

Rubio’s Adds Sustainable Ahi Poke Bowl to Menu

Rubio’s Restaurants
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Rubio’s Restaurants announced the addition of sustainable, wild-caught ahi poke to its menu. This is the first time ahi poke will be available at Rubio’s, demonstrating the company’s efforts to expand its seafood recipes beyond shrimp and beer-battered, grilled and blackened fish. Beginning Wednesday, October 18, guests are invited to try the Ahi Poke Bowl for a limited time.

Developed by co-founder Ralph Rubio and the culinary team, the Ahi Poke Bowl features raw, sashimi-grade ahi poke topped with tamari based ginger soy, for a fresh flavor profile. Placed atop a bed of citrus rice and romaine lettuce, the ahi poke is topped with traditional Asian-inspired ingredients such as edamame and sesame seeds, and then paired with unique Baja-inspired twists, such as crispy tortilla strips, fresh Hass avocado slices and Rubio’s signature creamy chipotle sauce. For added heat, guests can try the bowl “spicy-style” with Fresno Chili peppers.

“Poke has become increasingly popular throughout the West Coast, and we’re excited to bring it to our coastal seafood menu. We pay homage to this Asian-inspired culinary creation with traditional ingredients like edamame and sesame seeds, but also developed a unique recipe to incorporate Rubio’s signature bold flavors into this classic dish,” says Rubio. “Rubio’s Ahi Poke Bowl is the first time we’ve offered this new style of seafood, and we know our guests will love this flavorful dish.” 

In addition to the Ahi Poke Bowl, Rubio’s is bringing back seasonal favorites Langostino Lobster Burrito and Langostino Lobster Two Taco Plate for a limited time. The sustainable Langostino Lobster is drizzled with warm basil butter and has been a fan favorite for more than 10 years. Guests looking for a little variety can also enjoy the Langostino Lobster in Rubio’s new Surf and Turf Burrito. The Surf and Turf Burrito features Langostino Lobster and marinated allnatural steak, toasted cheese, avocado slices, citrus rice, salsa fresca and chipotle white sauce wrapped in a flour tortilla.

To date, Rubio's has sold more than 200 million Original Fish Tacos and uses sustainable seafood in nearly all of its seafood menu items. Rubio’s “Made With a Mission” commitment—to serve coastal food that not only tastes great, but that its guests can feel great about eating – is the guiding principal for each of its 200+ restaurants around the nation.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.