Rubio’s Adds Wild Argentinian Red Shrimp to Menu

    Industry News | January 2, 2018

    Rubio’s Restaurants, the brand known for its coastal cuisine and popularizing the fish taco, is adding Wild Argentinian Red Shrimp to its award-winning seafood menu. The grilled shrimp will be available in a new Two Taco Plate and Bowl beginning January 3.

    Sourced in South America off the coast of Argentina, the Wild Argentinian Red Shrimp was selected by the Rubio’s culinary team for its large size and sweet flavor. Rubio’s Wild-Caught Argentinian Red Shrimp is grilled to perfection and drizzled with a warm butter made from a blend of smoked paprika, sundried tomatoes, sea salt, garlic and oregano.

    The new Wild Argentinian Red Shrimp Bowl features the mouth-watering shrimp with smoked paprika and tomato butter on a bed of crisp cabbage, citrus rice and black beans, and topped with Hass avocado slices, chipotle white sauce, salsa fresca and crispy tortilla strips. In the Two Taco Plate, this warm, buttery shrimp is topped with creamy Haas avocado slices, salsa fresca, crisp cabbage, chipotle white sauce, and is served on warm stone-ground tortillas with a side of “no-fried” pinto beans and chips.

    “Grilled shrimp is one of our most popular seafood items, and we wanted to honor our guests by offering a new flavor experience with a special shrimp,” says Ralph Rubio, co-founder of Rubio’s Coastal. “Wild Argentinian Red Shrimp is bigger than regular shrimp with a flavor and texture similar to lobster so it complements Rubio’s signature flavors. Our new smoked paprika and tomato butter that’s drizzled on top of the shrimp further enhances the flavor experience, and we’re excited for our guests to enjoy it.”

    To coincide with healthier dining in the New Year, Rubio’s has also partnered with Healthy Dining and MyMenu to make it easier for guests to find menu items that fit their dietary needs. From calorie counts to vegetarian and wheat- and dairy-free options, the MyMenu page offers on-demand personalized nutrition, and allergen information.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.