Rubio’s Coastal Grill announced the addition of the MyMenu 2.0 platform, a virtual, personalized eating concierge powered by Healthy Dining. MyMenu empowers Rubio’s guests to find menu items based on eating style preferences such as vegetarian, vegan, keto-friendly, gluten-friendly, sustainable seafood and/or by filtering out allergens and setting levels of macronutrients.

Designed to provide an exceptional user experience for guests, MyMenu 2.0 is mobile-responsive and features the enhanced ability for guests to view photos, menu descriptions, nutrition, allergen and other information for each menu choice, add or subtract ingredients with real time nutrition updates, and track nutrition totals through the MyMeal feature. 

MyMenu 2.0, accessed on the homepage of, brings the guest experience to a new level by allowing them to look at a specific menu item and add or subtract specific ingredients to see the impact on the nutrition. Personalized ordering instructions are included to show guests how to order menu items to meet their customized preferences. It also allows Rubio’s guests to accurately track their meal and add customized nutrition information to wearables and health apps. The search for sustainable seafood is ideal for those looking to eat seafood twice a week for health benefits, as recommended by the American Heart Association. Personalized Wellness Choices are validated by Healthy Dining’s team of registered dietitians to highlight menu items that offer the best sources of nutrient-dense ingredients that fit within the various lifestyle categories, including Sodium Savvy.

“Rubio’s guests are food savvy and want to know about ingredients, sustainability, and whether items are vegetarian or vegan,” says Rubio’s co-founder Ralph Rubio. “They want nutrition and allergen information and are highly motivated to order a meal that meets their personal preferences. We are pleased to offer this high level of nutrition detail for our guests to track their meals and to feel confident about both what they, and their families, are eating.”

To use MyMenu 2.0 and for more information about Rubio’s Coastal Grill, visit Guests can also join the conversation on Facebook and Instagram.

Rubio’s is headquartered in Carlsbad, California, has over 4,000 employees and currently operates nearly 200 restaurants in California, Arizona, Colorado, Nevada and Florida.

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