Industry News | January 10, 2014

Rubio’s Continues to Surprise Guests with Newest Item

Rubio’s Restaurants, the brand made famous for its fish tacos and seafood cuisine, is introducing the new sustainable Ancho Citrus Shrimp Burrito and revamped fan favorite, Burrito Especial, to its menu. The dishes, created and developed by co-founder, Ralph Rubio, and Rubio’s culinary team, represent Rubio’s dedication to providing its guests with interesting and complex flavors.


The new Ancho Citrus Shrimp Burrito features pan-seared sustainable shrimp, basted in ancho chiles, garlic, cilantro, a blend of canola and olive oil, and a squeeze of lime. While the new Burrito Especial comes layered with the choice of either chicken or steak, marinated in garlic, onion, pepper, and a special blend of spices. Both burritos include Rubio’s new citrus rice, flavored with lime juice and lemongrass. Served in a warm flour tortilla, the burritos come complete with fresh guacamole, black beans, salsa fresca, crisp romaine lettuce, and are drizzled with a creamy chipotle sauce and red tomatillo salsa.


At Rubio’s, we are passionate about creating menu items that offer guests with high-quality food that they feel good about,” says Ralph Rubio, co-founder of Rubio’s. “The new Ancho Citrus Shrimp Burrito provides guests with a zesty take on one of Rubio’s most popular sustainable seafood items, shrimp. The New Year also marks the modernization of a decade-old fan favorite, the Burrito Especial, a nod to our ongoing culinary progression. “

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