Rubio's Adds $1 Enchilada to Menu

    Industry News | November 16, 2004

    Tongue in cheek (we hope), Rubio's refers to itself as "the creator of the Affordable Fast Casual Fresh Mexican Grill segment" of the restaurant industry. Calling it a segment is a bit much, but Rubio's has expanded its Fresh & Affordable menu with a $1.00 cheese enchilada.

    Rubio's new enchilada is made with stone-ground corn tortillas stuffed with jack and cheddar cheeses, and topped with a roasted enchilada sauce and more cheese. The sauce blends roasted tomatoes, chili peppers, and other spices to give a savory, smoky flavor.

    "With Rubio's emphasis on fresh, high quality ingredients and distinctive flavors, the new Cheese Enchilada gives our guests yet another unique Baja-inspired choice for lunch or dinner," said Sheri Miksa, Rubio's president and CEO.

    Rubio's is also offering three enchiladas in a Meal Deal with Mexican rice and a drink for $3.99.

    Other items on the Fresh & Affordable menu include Carnitas Street Tacos, Fish Tacos, three chicken salads, and three Taco Meal Deals.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.