Based on the highly successful Rugrats
TV show on Nickelodeon, the Rugrats Tree House promotion
will be exclusively available at participating
Burger King restaurants in the U.S., Canada and
English-speaking Caribbean islands. Beginning on January
15, 2001, the promotion will feature all the favorite Rugrats
characters. The eight high-quality themed toys can be enjoyed
individually or connected together to create a 17-inch "towering”
tree house — the tallest fully assembled premium ever offered
in a kid’s meal! The promotion is scheduled to run through
February 11th, or while supplies last.
"The Rugrats are currently the number one
rated cartoon show on kids’ television, entertaining
over 21 million weekly viewers, and 2001 will mark the
Rugrats’ 10th anniversary,” said Richard Taylor,
vice president of marketing for Burger King Corporation.
"Having been on top for ten years with no signs
of slowing down, the Rugrats property has become
a youth entertainment standard. We are very excited
about celebrating Nickelodeon’s success with the Rugrats
through this promotion.”
Two toys will be available each week throughout the
promotion for kids to begin "construction” on
their Rugrats tree house. Each individual toy provides
plenty of playtime fun and nearly any combination of
toys can be used to build a smaller version of the tree
house. When all eight toys are collected, they can be
assembled to create the ultimate, 17-inch tall tree
house.
The series of eight high-quality toys, inspired by
the beloved Rugrats characters, will be available
with the purchase of a Burger King Big Kids’ Meal or
Kids Meal and include:
* Angelica’s Castle — Press down on Angelica’s head and
you’ll hear what
she has to say to the other Rugrats . Her comments
include the
following phrases: “Keep out … ,” “No babies allowed
… ” and
“Scram!”
* Flees Bees Chuckie — Wind up Chuckie’s part of the
tree house and
watch this panicky Rugrat get chased by a swarm of
angry bees.
* Bird Catching Tommy — Press down on the leaves attached
to Tommy’s
part of the tree house and watch Tommy crawl out along
a branch and
scare an owl away.
* Round-n-Round Kimi — Press down on the leaves and Kimi
performs tricks
on the rings attached to her part of the tree house.
* Baby Dil’s Reptar Ride — Press down on the leaves to
see Baby Dil
swing around the branch in his Reptar swing.
* Go For Gophers Spike — Wind the knob of the trunk and
Spike chases the
gophers who pop in and out of their holes.
* Phil & Lil’s SeeSaw — Press down on a branch and
Phil and Lil seesaw
in their part of the tree house.
* Race Around Susie — Wind up Susie’s car and she drives
rings around
the tree house.
In celebration of the Rugrats anniversary and the
introduction of Kimi, a new Rugrats character to
the TV show, Nickelodeon will host an on-air "Rugrats
Tree House” Sweepstakes. Entry forms for the sweepstakes
will be packaged with each Burger King Rugrats Tree
House premium. Nickelodeon will build the winner their
very own dream tree house in their home or backyard.
The Burger King promotion will be supported with national
kid-directed television advertising, which will break
on January 15th. The spots were created by Lowe Lintas
& Partners. In-restaurant merchandising has also
been created to support the promotion.
