Industry News | May 11, 2015

Russo's Opens New Abu Dhabi Location

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The wait for Russo’s New York Pizzeria at Dalma Mall in Abu Dhabi, the United Arab Emirates (UAE), is over

Now Abu Dhabi’s raving Russo’s fans—who have grown to love the brand since the first UAE location opened in 2013—can savor the tastes, aromas and unmistakable ambiance of an authentic New York–style pizzeria at the second Russo’s restaurant in Abu Dhabi. The well-known fast casual Italian restaurant that brings to life old-world charm and hospitality recently opened in Dalma Mall located on the Abu Dhabi-Tarif-Al Ain highway, opposite Mohammed Bin Zayed City, in the Mussafah area of Abu Dhabi.

A well established UAE restaurant developer and operator, Prime Hospitality recently opened the restaurant on the second floor of the Dalma Mall, proudly serving local residents, businesses, and thousands of hungry shoppers.

“Customers entering a Russo’s New York Pizzeria anywhere in the world know they are getting a true ‘slice’ of New York,” says Henrik Andersen director of Prime Hospitality, which owns and operates Russo’s New York Pizzeriain the UAE. “The ingredients are fresh in everything from the calzones to the pasta. Guests expect something special from these traditional Italian dishes, and we aim to deliver.”

Russo’s has established an ever-growing presence in the UAE, with locations open in Al Wahda Mall in Abu Dhabi, Jumeirah Centre in Dubai, and Sahara Centre in Sharjah. The newest Abu Dhabi location is the fourth of 28 slated to open in the Middle East, with other locations set to open in Saudi Arabia this year.

Russo’s Restaurants supplies a rare franchise opportunity for entrepreneurs interested in proven brands that are entirely chef-created, chef-inspired, and chef-driven. Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen offer the only authentic New York-style pizzeria franchise concept, tracing their origins to a tightknit family where the kitchen was the center of all activity.

“Every dish is delicious, our menu has something for every taste and our franchisees are happy and growing. Opening in Dalma Mall is a great step for Russo’s Restaurants,” says CEO Anthony Russo, a formally trained chef who opened his first Russo’s New York Pizzeria in 1992. “We couldn’t be happier about carrying on the Russo’s tradition with a second restaurant in Abu Dhabi and doing so with a group with a track record as proven as Prime Hospitality’s. With their qualifications, Russo’s can look forward to a bright future in Abu Dhabi, the UAE, and the Middle East.”

Chef Russo customizes the menu to adapt to the local trade area by creating recipes using local fresh ingredients and spices. Menu innovation is at the heart of Russo’s Restaurants’ successes. Blending generations of Russo family Italian recipes, Russo’s handpicked ingredients and a commitment to research and development, the brands have continued to stay ahead of culinary trends. A prime example is the development of a full line of gluten-free pizzas and pastas—a sincere response to the request for the great-tasting gluten-free pizza from health-conscious families and thousands living with celiac disease worldwide. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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