Saladworks announced plans to duplicate its success in the U.S. in four nations internationally. The brand aims to satisfy a rapidly growing need for healthy, guilt-free gourmet restaurant options in nations hungry for established and successful American brands.

Saladworks has signed four international master franchise agreements in major markets, including the United Arab Emirates, Qatar, Canada, and Singapore. These represent 50-plus stores in development in these markets, in addition to the 100-plus restaurants currently in development throughout the U.S.

Saladworks’ first international master franchise agreement for 15 locations was signed for Singapore by franchisee Amos Lee, a native Singaporean and veteran of the shipping logistics industry. The first Singaporean Saladworks location was opened at JEM Mall in June of 2013, with the second location opening in Singapore’s central business district.

Dubai, U.A.E., is Saladworks’ second international master franchise agreement as a partnership between Fred Chassebi and Fathollah Ghiasi of Sportland LLC, a company dedicated to operating established fashion brands abroad. Sportland has an extensive pedigree of stores under its belt, including Guess, Reebok, Converse, Champion, and more. The agreement aims to bring 10 Saladworks locations to the city of Dubai, with the first location opening in February, 2014 in The Market in Green Community.

Canada’s master franchise agreement has been signed by Mark Zabel and Paul Lalli, who have prior experience in the investment and real estate industries. Their team consists of Tom Horler, a 16-year veteran of the McDonald’s organization and former senior international marketing executive, and Marvin Alballi, an operations executive, formally with the Applebee’s, Chili’s, and Burger King franchises. Zabel, Lalli, and company signed an agreement for 30 locations in Canada, with the first four locations opening in western Canada in 2014. The first two locations will be located in Vancouver, with one location in the Yaletown and the other a commissary dedicated to catering in North Vancouver.

The master franchise agreement in Qatar represents the latest in an aggressive focus on international franchise expansion in the nations belonging to the Gulf Cooperation Council. It will be headed up by Urbacon Trading and Contracting LLC, which plans to build 5 locations throughout the nation, with the first of such opening its doors in September, 2014 in Medina Centrale, the commercial hub of The Pearl-Qatar, a manmade island off the shore of Doha.

Saladworks is defined by its healthy menu, customer service, and customized experience. Saladworks offers customers the opportunity to create their own salad, prepared in plain sight by a Saladworks team member. Customers can also choose from one of 12 Signature Salads, uniquely tuned to regional tastes.

Saladworks has implemented detailed programs to assist potential franchisees with menu adjustment, such as halal-certification, regional product sourcing, and developing menu items to suit regional tastes. For example, Saladworks in Canada has developed a honey-glazed smoked salmon exclusive to Canadian stores.

“21st Century business is global. We’ve worked from the very beginning to create a globally-scalable, incredibly flexible franchise model. Our next logical step of growth is to continue to growth of our unique and successful brand to international regions,” says Craig Maron, VP of franchise development at Saladworks.

International franchisees from Singapore, Dubai, and Canada have furthered their Saladworks journey by taking part in the Saladworks Training Program, a comprehensive 4-week series that focuses on skillful education of Saladworks restaurant operations. The goal: quick, easy, and proven training methods that allow franchisees worldwide to easily duplicate the Saladworks’ core operations strategies.

“The international franchisees have been involved, hands-on, and extremely eager to learn the brand,” says Jessica Tarpey, training director for Saladworks. “They also believe in the core values and mission statement [of Saladworks], something that is important for every franchisee, but even more so in international markets.”


Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, Menu Innovations, News, Saladworks