Saladworks announced it will be the finish line sponsor for the Susan G. Komen Philadelphia Race for the Cure, taking place on Mother’s Day, May 11, in Center City Philadelphia. The Philadelphia-based restaurant franchise brand will also participate as a platinum-level sponsor, joining a roster of other corporate race supporters from throughout the Delaware Valley.
Saladworks has previously sponsored charities like Philabundance, Alex’s Lemonade Stand, and Utley’s All Stars. The 2014 race will be Saladworks’ first sponsorship with Susan G. Komen Philadelphia.
The Komen Philadelphia Race for the Cure, entering its 24th year, is one of the largest running and walking events of its kind in the city of Philadelphia, with approximately 35,000 registered participants and 100,000 overall race-goers anticipated for 2014. Komen Philadelphia is part of Susan G. Komen, the world’s largest breast cancer organization, and supports breast cancer awareness and treatment in 15 counties in the Philadelphia metro area, extending into Pennsylvania, New Jersey, and Delaware.
Saladworks’ sponsorship will be a key element to ensure the success of the massive race, which requires dozens of sponsors at all levels to fund the event. The sponsorship will go to fund the finish line, various speaking engagements, and smaller event features such as the Kids Dash and Race-Day Survivors & Sponsors Breakfast, held on the day of the race.
“We are incredibly excited to support Komen Philadelphia’s Race for the Cure, an event that has touched the lives of so many people over the years,” says Paul Steck, president of Saladworks. “This is a tremendous opportunity for us to give back to the community that has supported us and allowed us to grow into the household name we have become.”
In previous years, the race has raised an average of $3.2 million to support breast cancer education, awareness, early detection, treatment, and survivor support programs in Komen Philadelphia's service area, as well as research.
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