Saladworks announced major growth accomplishments in 2012, setting up 2013 to be the “Year of the Salad.”
Saladworks locked in 2012 with a 15 percent total revenue growth over 2011. Fourth quarter results showed a 15 percent comparable store increase, as well as a year-over-year increase of 7 percent.
With the addition of more than 50 new franchise agreements in 2012, the pipeline of committed franchise stores now contains more than 150 units that are slated to open over the next several years.
This includes the addition of a second international multiunit franchise agreement in the United Arab Emirates, which represents 10 new international locations.
Franchise sales in 2012 will bring an increased footprint in existing markets, as well as an emergence into new markets in 2013. Saladworks restaurants are coming soon in Naples, Florida; Greensboro, North Carolina; Middletown and Rochester, New York; Dallas/Fort Worth, Texas; Bowling Green, Louisville, and Lexington, Kentucky; and Nashville, Tennessee.
As a show of consumer loyalty, the size of Saladworks’ Facebook fan page more than doubled in 2012, from 9,000 to 20,000.
An interactive allergen tool was launched, a utility that allows customers to explore Saladworks’ offerings in a new way. These changes were made to help nutrition and allergen-conscious consumers feel more confident ordering from Saladworks.
“We are very pleased with our growth over the past year, particularly during a challenging consumer environment, and believe our ability to grow during this time and in an increasingly competitive market is a testament to the quality of our food, the strength of our brand, and the loyalty of our fans,” says John Scardapane, chairman and CEO of Saladworks.
“We are eager to take advantage of the growing global appetite for our offering and remain committed to delivering delicious food, exceptional customer service, and continuous innovation,” he adds. “We are also focused on building our team of experienced and seasoned franchise partners, and believe each of these elements will remain key components to sustaining our brand’s momentum in 2013 and beyond.”
