Industry News | September 23, 2015

Salata Taps Texas Suppliers for Fall LTOs

image used with permission.

Houston-based Salata, a leader in the fast-growing salad restaurant category, serves up a variety of new ingredients and offerings from Texas-based partners this fall, in celebration of the 10th anniversary of its first restaurant, which opened in Houston on October 14, 2005. Now through October 31, guests can choose ingredients from Texas’s local bounty to add to a custom salad or salad wrap.

New items include pecans, from the state tree of Texas, that add the perfect crunch to any salad and come from nearby San Saba Pecans in San Saba, Texas. Goat cheese from Cheesemakers in Cleveland, Texas, will also be added to the salad line this fall, and a new Texas-inspired dry-rub barbecue chicken, handcrafted by Salata’s own team, will be available as an add-on protein.

Guests can enjoy their salads or wraps with a new limeade inspired by Texas’s state plant, the prickly pear cactus. Crafted exclusively for Salata by JuicedUp Drinks in Houston, the new Prickly Pear Limeade captures the sweetness of the fruit for a unique twist.

“We’ve come a long way from our first Salata location in downtown Houston, and we look forward to continuing our mission to provide fresh, healthy dining options to our growing number of guests,” says Salata founder and CEO Berge Simonian. “As we turn 10, we are celebrating our Texas roots, while introducing our local products to our guests in California and Illinois as well.”

When Simonian and cofounder Tony Kyoumjian opened the first Salata in 2005, it was one of just a handful of health-focused restaurants. Today, Salata continues to lead the pack, having become the first in its category to gain gluten-free certification in 2013, and maintaining its commitment to making all of its dressings, soups, and sauces in-house to keep them preservative-free. Salata also recently debuted a new restaurant prototype designed to deliver a more vibrant and modern atmosphere, complete with a state-of-the-art tea tap system that aligns with the chain’s mission to offer fresh, healthy, and pure menu offerings.

With plans to open 40 additional restaurants by the end of 2016, Salata will open a 35,000-square-foot corporate office with a 12,000-square-foot production facility that same year.

In addition to the limited-time offerings, Salata will celebrate its anniversary with giveaways in all stores and on social media on October 14. Guests can also buy a salad or salad wrap at the 2005 price of $5, with a small upcharge for chicken or seafood, when they mention “Happy Anniversary Salata” at the register.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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