Industry News | May 19, 2010

Salsa Fiesta Spices Up the U.S.

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After seven years of mounting success and five restaurants and counting in Venezuela, husband and wife entrepreneurial duo, Cesar Olivo and Adriana Perez Benatar, brought Salsa Fiesta, their Urban Mexican fast-casual concept, to Miami's Wynwood neighborhood in October, 2009. Located at 2929 Biscayne Blvd., Salsa Fiesta is quickly gaining momentum with Miami residents for its high quality, robust menu offering.

"Most people are surprised to learn that we make all our food from scratch and by hand with almost nothing bought pre-made, except our tortillas and desserts," says Cesar Olivo, co-proprietor of Salsa Fiesta. "We cut all our meats, produce, and cheeses fresh in our kitchen daily, using only original recipe marinades and salsas to provide ample flavoring. It's an approach to cooking that we're very accustomed to, but many people in the U.S. aren't used to experiencing."

Salsa Fiesta provides an attention to detail unfamiliar to most fast-casual restaurants. In an industry where the term "fast" is synonymous with cutting corners, Salsa Fiesta goes back to the basics with its handmade approach to cooking with real, all-natural ingredients. Its menu features innovative culinary creations, offering guests a modern fusion of authentic Mexican dishes, Tex Mex recipes, West Cost creations, and Caribbean flavors. Salsa Fiesta offers Mexican cuisine with options including tacos, burritos, fajitas, tostadas, tostones, quesadillas, flautas, taquitos, soup, salads, and more.

Cesar and Adriana are actively scouting their second Miami location as they pursue their plans to open two to three restaurants per year, before pursuing a more aggressive national expansion. To stay updated on the latest with Salsa Fiesta, follow it on Facebook or Twitter.

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