Industry News | August 12, 2009

Salsarita's Launches Back-to-School Promotion

Salsarita's Fresh Cantina launched a Back-to-School Scratch & Win promotion. During August and September, Salsarita's will distribute 300,000 complimentary Scratch & Win cards at its nearly 100 locations to customers with the chance to win a Grand Prize three-night, four-day trip for two to Los Cabos, Mexico. Additional prizes include various free menu items or discounts.

"As a Fresh-Mexican concept, we couldn't think of a better way to reward our loyal customers than with a glorious trip to Los Cabos, Mexico," says Paul Mangiamele, president and CEO of Salsarita's Fresh Cantina. "The beauty of this promotion is that every card is an automatic winner, offering us the opportunity to thank our guests for their patronage while increasing trial and showcasing our delicious menu items."

Add new comment