Industry News | August 4, 2017

Salt Craft to Debut in California This Fall

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Salt Craft, a chef-driven casual restaurant, is set to open its doors this fall in downtown Pleasanton, California. Inspired by the American culinary landscape and driven by the principles of sustainable cooking, Salt Craft will offer a soulful, creative and approachable menu of ingredient-driven seasonal dishes and beverages.

Owner and Culinary Director Matt Greco, who has over 20 years of experience in the restaurant industry, has created a unique concept that redefines the casual restaurant formula and brings craftsmanship to the forefront. Guided by the philosophy of sustainability and seasonality, Salt Craft will feature a menu focused on whole animal utilization, house-made items, and ingredients from the Tri-Valley area.

A Texas native, Matt Greco propelled his culinary talents when he moved to New York, working at such notable restaurants as Cafe Boulud (Daniel Boulud), Café Gray (Gray Kunz), A Voce (Andrew Carmellini), as well as the opening executive chef for the Brooklyn-based award-winning Char No. 4. Inspired to move west, Greco took the position of Executive Chef at The Restaurant at Wente Vineyards located in Livermore, CA, a role he held for almost four years. Always wanting to open his own restaurant, Greco has spent the past few years focusing on this goal.

Open for breakfast, lunch and dinner in both dine-in and to-go capacity, Salt Craft will offer a wide variety of a la carte items including whole grain pastas, homemade breads, salads, entrees, desserts and breakfast pastries. The sandwich program will feature classic, non-traditional and seasonal sandwiches all served on house-made bread and made from house-cured meats. Salt Craft’s beverage menu is locally-inspired and consists of craft beers, California wines and house-made sodas that will be selected seasonally to pair with the evolving menu.

Located in a 1930’s Spanish colonial style house, Salt Craft will maintain a sense of home throughout the space. Inspired by natural elements, the design will take a minimalist approach to let the food take center stage. There will be an open kitchen so that guests can feel a part of the cooking process. Salt Craft features a spacious patio with ample seating both under the sun or under a pergola. Reservations for private parties will be available.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.