Industry News | August 18, 2008

Sandella's Flatbread Cafe Moves Into the Middle East

Sandella’s Flatbread Cafe, the largest and fastest growing flatbread concept in the world sealed a master franchise deal with Dubai’s premier foodservice management company Abela & Co. Sandella’s newest franchisee will open 12 restaurants throughout the UAE over the next five years. The first location is scheduled to open January 2009 in Dubai.

“Abela & Co has established itself in Dubai as a market leader in the contract catering sector, offering outstanding products and customer service,” says Abed Hannawi, Abela & Co CEO. “Sandella’s fits perfectly into our profile with its delicious, health conscious menu and attractive restaurant décor.”

Founded in 1967, Abela & Co currently oversees over 120 foodservice management contracts in Dubai. Some of their services include corporate, hotel and industrial catering, oilfield (onshore & offshore) catering, and hygiene and food safety training and consulting. Abela & Co also works closely with Dubai schools and colleges to provide tasty and well balanced meals.

“We are looking forward to adding Sandella’s to our schools and college campuses,” adds Hannawi. “Their food is innovative and provides the nutritional value that our customers need.”

Sandella’s currently has over 125 open locations throughout the United States—this will be the company’s first venture into the Middle East. Restaurants average 1,000-1,500 square feet and seat 30 to 40 guests.

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