Industry News | December 14, 2011

Santa Fe Option Joins Carl's Jr.'s Turkey Burger Line

Carl’s Jr., the burger chain known for sit-down-restaurant-quality food and innovative menu items, announced the expansion of its popular line of Charbroiled Turkey Burgers with the new Santa Fe Turkey Burger. The latest burger offers customers another low-calorie alternative to the chain’s big beef burgers, and is now available at most Carl’s Jr. locations in California, Colorado, Idaho, and Oregon.

The line of Charbroiled Turkey Burgers was launched earlier this year as a collaboration with the editors of Men’s Health and the creators of the bestselling Eat This, Not That! brand. Like the original Charbroiled Turkey Burger, Teriyaki Turkey Burger, and Guacamole Turkey Burger, the Santa Fe Turkey Burger has less than 500 calories.

“The initial success of the Carl’s Jr Charbroiled Turkey Burgers was not a big surprise to us, but the continuing popularity of the line over the better part of the past year has been a very pleasant one,” says Brad Haley, chief marketing officer for CKE Restaurants Inc., parent company of Carl’s Jr. and Hardee’s. “So, we naturally wanted to expand the line, while still maintaining the goal of offering a truly delicious and decadent burger for less than 500 calories, and the new Santa Fe Turkey Burger does that in a big way. The big, bold tastes of the sliced green chili, pepper-Jack cheese, and our spicy Santa Fe sauce on a charbroiled, quarter-pound turkey patty makes a great-tasting and filling burger that just happens to be only 490 calories. Now you don’t have to feel like you’re sacrificing at all in order to shed a few pounds after, or even before, the holidays.”

The Santa Fe Turkey Burger features a charbroiled Turkey Burger patty, tasty Santa Fe sauce, pepper-Jack cheese, lettuce, tomato, red onion, and sliced green chili all served on a toasted, honey wheat bun. The Santa Fe Turkey Burger is available as an entrée for $3.49, or ordered as a combo meal with fries and a drink for $5.99. Prices may vary.

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