Sara Lee Foodservice, a division of The Hillshire Brands Company, announced the release of six new sausage varieties in advance of the most celebrated sausage festival of the year—Oktoberfest.
Sausage, or “wurst,” is a German specialty that is a staple of the autumnal holiday, and operator sales reflect its prominence with an annual 10 percent spike from September into October.
Oktoberfest 2012 will take place from September 22–October 7.
“Sausage is an iconic element of Oktoberfest. It complements the customary microbrews and is a dynamic protein that can be used in breakfast, lunch, or dinner recipes,” says Chris Kline, executive chef, Sara Lee Foodservice. “Its versatility also creates an opportunity for operators to adapt their menu offerings based on their patrons’ palates, which differ based on regional preferences.”
The new Hillshire Farm sausage products include:
The new Galileo sausage product is Galileo Rustic Recipe Sweet Italian, made with a three-pepper blend, whole fennel seeds, anise, garlic, and paprika. It is available in rope, links, or bulk.
“You don’t have to own a German restaurant to capitalize on the spirit of Oktoberfest,” Kline says. "Restaurants across the country can feature sausage in Oktoberfest-inspired recipes that cater to local tastes and take advantage of consumers' heightened interest in sausage during September and October."
Earlier this year, Sara Lee Foodservice conducted proprietary research on Americans' sausage consumption. While spicier varieties like Chorizo and Andouille are the fastest-growing categories nationwide, the Sara Lee Foodservice research demonstrates the following distinct region preferences with regard to flavor and variety:
Operators who want to customize their menus for the sausage season can consult Sara Lee Foodservice's website, where they will find the regional sausage map and nearly 30 Oktoberfest-inspired recipes for breakfast, lunch, and dinner.
Sara Lee Foodservice has also created Oktoberfest merchandising kits for operators to decorate their establishments. The kits provide more than 50 pieces of ready-to-use marketing materials, including posters, banners, streamers, table tents, and more.
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