Industry News | July 19, 2013

Schlotzsky’s Opens Doors At New California Unit

Schlotzsky’s, home of The Original round-toasted sandwich and Fresh-from-Scratch buns, announced the opening of its newest Lotz Better location in Placerville, California.

The new restaurant is connected to the current AM/PM convenience store and brings more than 40 jobs to the local economy.

Schlotzsky’s kicked off its grand opening on July 18, 2013, with events like a ribbon-cutting with Bobby Bun, games, a prize giveaway for those that sign up for the Schlotzsky’s eClub, and more.

Schlotzsky’s rewarded the first 100 customers who purchased a CinnaPack of six Cinnabon Classic rolls with one free The Original (small) sandwich a week for a year.

“With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to the Placerville fast-casual dining scene,” says Marc Strauch, owner of the new location in Placerville. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking, and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.”

Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes a co-branding deal with Cinnabon. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.

Schlotzsky’s offers more than 15 different sandwiches on its round, freshly baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, a variety of soups, and desserts, including a Cinnabon Express bakery.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality fresh ingredients that include baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s.

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