Industry News | June 8, 2015

Schlotzsky's Brings Back Route 66 Menu

image used with permission.

Hit the road and head down to Schlotzsky’s where the return of the popular Route 66 menu is back and better than ever. Incorporating a variety of regionally inspired flavors and cultures, Schlotzsky’s limited-time menu features three signature sandwiches, now available as a wrap option, inspired by pit stops along the Main Street of America. To celebrate the historic stretch of highway, guests also have the chance to win a four-day, three-night vacation to one of three Route 66 dream destinations through Schlotzsky’s Lotz4Me loyalty app. Lastly, Schlotzsky’s is asking America to share their summer experiences on social media for a chance to win even more prizes.

From now until August 30, guests can taste all three regional flavors either as a signature sandwich or a new oven-baked wrap, giving health-conscious guests an additional and delicious option.

The Windy City Pastrami & Swiss features sliced pastrami and melted Swiss cheese with Dijon mustard and signature dressing, served on oven-baked Dark Rye bun or as an oven-baked wrap within a Hearty Grain Tortilla. The California Chick showcases thinly sliced, roasted chicken breast, pepper jack cheese, bacon, guacamole, red onion, tomatoes, lettuce, and fat-free spicy ranch dressing served on oven-baked Jalapeño Cheese bun or as an oven-baked wrap within a Hearty Grain Tortilla. The Albuquerque Turkey features smoke turkey breast and bacon strips with Cheddar, Mozzarella, and Parmesan cheeses layered with fire-roasted vegetables, chipotle mayonnaise, shredded lettuce, tomato, and our signature dressing served on our oven-baked Jalapeño Cheese bun, or as an oven-baked wrap within a Hearty Grain Tortilla.

“Our regionally inspired dishes are a great way to transport guests’ taste buds to a different part of the country with the return of our popular Route 66 menu,” says Kelly Roddy, president of Schlotzsky’s. “Now offered as a wrap option for the first time, we’re excited to provide our guests with new ways to enjoy our signature Schlotzsky’s meals.”

Just in time for the road trip, Schlotzsky’s will give guests thousands of chances to win prizes through the Lotz4Me loyalty app. Guests will be automatically entered to win a cruisin’ vacation for four people to one of four historic cities along the Main Street of America: Chicago, Albuquerque, Santa Fe, or Los Angeles when they play the new Route 66 inspired Fill ‘er Up! sweepstakes. In addition to the grand prize vacation sweepstakes, guests can win thousands of other food and drink prizes when they play the instant win game. Every play is a potential winner. For a limited time, the game is available by entering a special five-digit code, found on the 32-ounce promotional cup, into the Lotz4Me app.

Schlotzsky’s is also asking America to share what they love most about summer on social media. From now through August, guests are encouraged to share their favorite road trip destinations, summer music, and vacation photos on Schlotzsky’s Facebook, Twitter, and Instagram pages for a chance to win even more prizes. Once the votes are tallied, Schlotzsky’s will compile the results to reveal America’s Top 66 road trip destinations, sounds of summer, and vacation photos.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment