Schlotzsky's will celebrate National Sandwich Day on November 3 by treating guests to a free medium sandwich with the purchase of a medium sandwich of equal or greater value at participating Schlotzsky’s restaurants nationwide. Any medium sandwich on Schlotzsky’s menu is available through this buy-one, get-one offer on National Sandwich Day, including the seven new Specialty Sandwiches.
“We’re a brand that was originally built on a sandwich, so National Sandwich Day is the perfect way to reward our guests, and spotlight our growing sandwich lineup,” says Kelly Roddy, president of Schlotzsky’s. “We hope to help Schlotzsky’s lovers across the country get their sandwich fix by offering our guests their favorite one for free.”
The Original—the sandwich that made Schlotzsky’s famous—features 13 fresh, flavorful ingredients served on Schlotzsky’s Fresh-from-Scratch oven-baked sourdough buns. The Original is topped with lean smoked ham, genoa and cotto salamis, and melted cheddar, mozzarella, and parmesan cheeses. It’s layered with black olives, red onion, lettuce, tomato, mustard, and signature dressing.
Guests can use the National Sandwich Day offer to sample one of Schlotzsky’s seven new hand-crafted Specialty Sandwiches. Each offers bold flavors and fresh, high-quality ingredients such as vine-ripened tomatoes, thinly sliced meats, caramelized onions, roasted red bell peppers, and rich, melted cheeses piled high on the brand’s signature freshly-baked bread. With seven unique recipes, including one vegetarian option, Schlotzsky’s is offering something new to satisfy every craving.
Schlotzsky's also launched its annual, month-long charity drive with JDRF, the leading global organization funding type 1 diabetes (T1D) research, and is offering guests special rewards in exchange for their donation.
The fifth annual Schlotzsky’s Step Up! Campaign features a “Give $1, Get $1” system-wide promotion, which offers guests a coupon for $1 off their next Schlotzsky’s purchase for every $1 they donate to JDRF now through November 14, which is also World Diabetes Day. Guests can also increase their discount by increasing their contributions. With the “Give $5, Get Lotz More” option, guests will receive a Lotz More coupon card with more than $15 in value for every $5 they donate to JDRF.
Additionally, Schlotzsky’s is hosting a World Diabetes Rewards Bite Match Day on November 14, the last day of the Step Up! campaign, where Schlotzsky’s corporate will match every LOTZ4ME rewards bite with a $1 donation to JDRF. Members of the brand's rewards app, LOTZ4ME, earn “sandwich bites” with each qualifying rewards visit to any Schlotzsky’s location nationwide. After earning seven bites, LOTZ4ME members then receive $7 off the item of their choice.
Schlotzsky’s aims to raise $150,000 this year for JDRF, its national cause partner since 2012. In just four years, Schlotzsky’s has raised more than $800,000 in support and overall donations to JDRF through the annual Step Up! Campaign, local walks, and other events.
“Our Step Up! campaign with JDRF is an initiative that holds a lot of pride for our teams throughout the U.S. and is something our guests look forward to each year,” Roddy says. “Not only do we enjoy rewarding our customers for their generosity in supporting JDRF, we are proud to bring awareness to JDRF’s mission of accelerating life-changing breakthroughs to cure, prevent, and treat type 1 diabetes and its complications.”
Each year, more than 40,000 people are estimated to be diagnosed with T1D. JDRF is the largest charitable supporter of T1D research, having invested nearly $2 billion in research over the past 45 years. The organization funded 121 new research grants in 2015 and funds 50 active clinical trials. The organization funded 121 new research grants in 2015 and currently funds 50 active clinical trials.
“Partners like Schlotzsky’s provide the opportunity to generate support year after year that helps JDRF work toward creating a world without type 1 diabetes,” says Margo K. Lucero, senior vice president of corporate and international development for JDRF. “We hope everyone who participates in the Step Up! Give $1, Get $1 campaign at Schlotzsky’s realizes the impact $1 can have on our efforts to positively affect those living with T1D, and finding a cure.”
