The National Minority Franchising Initiative (NMFI) announced that Schlotzsky’s is among this year’s “50 Top Franchises for Minorities.”
“It is an honor to be recognized by such a prestigious national organization for our dedication to actively recruit and support minorities within our system,” says Kelly Roddy, president of Schlotzsky’s. “We are committed to helping minorities build successful businesses and we welcome additional minority entrepreneurs to become part of our ‘Lotz Better’ family.”
The NMFI selected the 50 winners from a list of hundreds of companies. Each franchisor’s Franchise Disclosure Document and marketing packages sent to prospective franchisees were evaluated. Companies were also required to complete a questionnaire which highlighted such topics as minority leadership roles, minority representation within franchise system, and minority incentive programs offered.
Final selection was a function of many factors that included historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training, and on-going support and financial stability, as well as the results of the questionnaire.
Since launching a new brand image and cobranding deal with Cinnabon in 2009, Schlotzsky’s has grown at a rapid pace, with plans to add more than 300 locations by 2015. To continue the growth momentum, Schlotzsky’s is aggressively targeting markets in Texas and in untapped markets around the country such as Kansas City, St. Louis, Raleigh, Charlotte, Atlanta, and Florida for multiunit developers. Schlotzsky’s has over 350 locations nationwide.
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