Industry News | January 15, 2016

Schlotzsky's Opens New Jacksonville, Texas, Location

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Schlotzsky’s, home of The Original oven-baked sandwich and famous Fresh-from-Scratch buns, is opening their newest location on Thursday, January 21 at 1664 South Jackson Street, Jacksonville, Texas. This new location will be one of the first Schlotzsky’s to have wireless charging stations for guests, an offering that the brand will now roll out in all new and remodeled restaurants across the country. With this offering, Schlotzsky’s will be the first fast-casual restaurant chain to introduce wireless charging stations at the national system-wide level.

The Jacksonville Schlotzsky’s will kick off its grand opening at 9 a.m., with a day of fun-filled events including a prize wheel, giveaways and more. Schlotzsky’s will reward the first 100 guests who purchase a CinnaPack take-home pack of six Cinnabon Classic rolls with one free small sandwich every week for a year. Plus, guests who download the Lotz4Me rewards app on their smartphone can receive a free small sandwich with the purchase of chips or medium drink. Additionally, there will be a ribbon cutting for the new location with the Jacksonville Chamber of Commerce at 11:30 a.m. on Wednesday, January 20, the day before the grand opening.

The Jacksonville location is owned and operated by Bob and Stacy Hurst, who also own a Schlotzsky’s in Athens, Texas. The Hursts plan to open four additional locations in East Texas in the future.

“Schlotzsky’s already has an incredibly loyal following in Texas and we look forward to bringing our quality, handcrafted food and spirit of originality to Jacksonville,” Hurst says. “We are equally thrilled about being one of the first to offer the new Juice Bar so our guests can wirelessly recharge their mobile devices while they refuel on one of our signature sandwiches, pizzas, flatbreads, salads, or more.”

The new wireless charging stations, officially called “Juice Bars,” will consist of a colorful stool-height table where charging stations will be embedded, along with stools for guests to relax while they recharge. Guests who have devices (including phones, tablets, and laptops) equipped with wireless charging capabilities will be able to simply lay them on top of the table to charge their batteries. For guests whose devices don’t have this technology, each location will also offer adaptors that guests can plug into their device to allow them to charge wirelessly. The stations will have cords for traditional charging as well. The Juice Bars will be included in all new Schlotzsky’s locations following the Jacksonville opening, as well as added to all existing locations that undergo a renovation.

Schlotzsky’s offers more than 15 different signature sandwiches served on its legendary fresh, from scratch, oven-baked sourdough buns, as well as gourmet pizzas built upon its unique sourdough crust, artisan flatbreads, freshly made-to-order tossed salads, a variety of savory soups, and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of warm, homemade treats, including the Cinnabon Classic Roll, and CinnaPack take-home packs. From lunch boxes to party trays, catering options are available for meetings, community events, family gatherings and more—all prepared with your Schlotzsky’s favorites.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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