Punchh, a brand-centric mobile guest relationship management platform for restaurants, has helped Schlotzsky’s create and launch Lotz4Me, a branded smartphone app for the 350-unit sandwich chain. The Lotz4Me app allows Schlotzsky’s guests to earn rewards for their purchases, share their feedback and experiences via social media, participate in surveys, get special offers, and receive exclusive insider news. Using Punchh’s patent-pending technology for tracking referrals, the Lotz4Meapp introduced industry-first features to reward Schlotzsky’s guests for referring their Facebook friends who download the app and make a purchase at Schlotzsky’s. Launched on June 2nd with a million sandwich giveaway, Lotz4Mealso enables Schlotzsky’s guests to like or follow the restaurant brand on social media channels.
Restaurant operators can use Punchh’s cloud-based, POS-integrated mobile CRM platform to engage guests on their smartphones to boost incremental sales, repeat traffic, word of mouth, and get new customers. The Punchh platform gives operators a complete picture of their guests including who they are, what orders they are placing, which of their friends they are referring to the restaurants, what reviews they’re posting, their survey responses, and offers they are redeeming. Through Punchh’s segmentation capability, restaurants can tailor offers to each guest's established preferences, and behavior including order history.
“We’re excited to partner with a premier brand like Schlotzsky’s for their mobile initiative. With Lotz4Me, Schlotzsky’s will be able to engage its guests in real-time and understand more about them than ever before,” says Jitendra Gupta, founder and CEO of Punchh. “Lotz4Me has ranked #4 in the iTunes App Store ahead of premier restaurant brands such as Papa John’s, Panera Bread, and Chipotle.”
“The Lotz4Me app is a game changer because it drives online and in-restaurant engagement and introduces Schlotzsky’s to new guests via the referral technology,” says Kelly Roddy, president of Schlotzsky’s. “We hope to grow sales, boost our online presence, and appeal to younger guests with this app. With over 60,000 downloads in just three weeks, we are sure we made the right decision in tapping Punchh to help us make Lotz4Me a Lotz Better guest rewards program.”
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