Scooter’s Coffee begins 2021 with a major franchise development deal, inking an agreement that will add more than two dozen new units in the Oklahoma City, Oklahoma, market.
The Midwest-based drive-thru coffee franchise will expand its footprint after deepening its partnership with Jason and Rita Metcalf, owners of Metcalf Coffee Oklahoma, Inc. The Metcalf family has agreed to purchase 13 Scooter’s Coffee corporate stores in the OKC market, along with plans to build an additional 26 units in the area over the coming years.
“Jason and Rita have a deep well of operational knowledge with the Scooter’s Coffee system and will be excellent partners in carrying the brand’s banner in OKC,” says Tim Arpin, Scooter’s Coffee VP of Franchise Sales. “There is a whole village of people internally who worked tirelessly with the Metcalfs to make this acquisition a reality for them, and they deserve a huge thank you. We’re excited for their growth and journey as we enter 2021 and beyond!”
That confidence from the franchise development team and the Metcalfs has been reinforced by the commitment of both parties. The Metcalfs say the brand’s strength in Oklahoma and their familiarity with the model were both contributing factors to the decision.
“The Scooter’s brand has continued to develop and provide a road map for franchisees to continue to grow,” adds Jason Metcalf. “We have the systems in place and an aggressive development schedule which will keep us focused on our goals. Now, we just need to stay with the playbook that allowed us to grow. We love the state of Oklahoma and appreciate how welcoming they are of our brand.”
The new deal extends a relationship spanning more than 15 years. The Metcalfs bought their first Scooter’s Coffee franchise in 2005, becoming early partners in the coffee brand’s growth following its franchising start in 2001.