Scooter’s Coffee has launched a redesigned rewards program which offers more flexible redemption options, faster ways to earn rewards and enhanced status levels and badges designed to better reward top customers.
The new program launches today to all Scooter’s Coffee mobile app members. All free drinks earned in the old program will still be available for members, but they will now have the option to redeem rewards points, known as Smiles, for an expanded menu of options including drink add-ons, food, and kid’s items. As part of the migration to the new program, members who had Smiles that had not yet been redeemed have received a one-time Smiles boost to reflect the new program’s earn rate structure.
More Flexibility in Redeeming Rewards
The new program introduces flexibility for members through expanded redemption options that now include nearly every item on the Scooter’s Coffee menu. For the first time, customers can redeem Smiles for food items, drink modifiers like cold foam and extra espresso shots, and cans of Red Bull®. That’s something to smile about!
The redesigned My Rewards tab within the Scooter’s Coffee mobile app showcases redemption items grouped based on the number of Smiles required to redeem. Once a member earns enough Smiles, they can choose a reward to add to their wallet and redeem on a future order.
The new My Rewards tab also provides members with an easy way to view available rewards, track Smiles history and view their status.
Earn Smiles and Rewards Faster
In the new Scooter’s Coffee Rewards program structure, members can unlock rewards even faster by earning 5 smiles for every $1 spent when they pay for their purchase directly through the Scooter’s Coffee mobile app. This includes either placing a mobile order or using Scan and Pay at pickup using the app. Members who scan their app to earn rewards but not to pay for their purchase will continue to receive 3 Smiles per $1 spent.
Relationship Status: Buddy, Bestie, or Ride-or-Die?
Our new rewards program features three status levels: Buddy, Bestie, and Ride-or-Die. While every customer starts at Buddy status, only the most dedicated Scooter’s Coffee fans will reach the pinnacle, the highest of highs, the superior status where no Scooter’s Coffee fan has gone before: Ride-or-Die status!
The more often customers Scoot On Around to make a purchase at a Scooter’s Coffee location each month, the higher their status. Higher status levels bring greater rewards including bonus Smiles awarded on every purchase, enhanced birthday awards, and exclusive offers. Customers can also unlock exclusive badges in the app for completing challenges, achieving membership milestones, completing purchase streaks, and purchasing specific products.
