Industry News | August 12, 2009

S&D Coffee Roll Out Iced Coffee Line

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S&D Coffee, a coffee roaster provider, introduced its new Perfect Iced Coffee line of products. Perfect Iced Coffee comes in six flavors: Vanilla, Mocha, Hazelnut, Caramel, Unsweetened Vanilla, and Original.

Perfect Iced Coffee begins with an espresso blend coffee, cold brewed by S&D in a proprietary process that reduces acidity. The espresso is combined with the selected flavor and pure cane sugar and is aseptically sealed for a one-year shelf life. The fusion is then mixed with ice, milk, and coffee dilution before service.

“This is a really unique product for the foodservice operator,” says Ron Hinson, president and CEO of S&D Coffee. “It offers the best tasting product, the easiest preparation, and a really great profit margin. Every time they swirl a Perfect Iced Coffee for a customer, operators should be able to hear the cash register ringing in profits. The thing that really sets this product apart from any competition is our proprietary ‘All in One Flavor Fusion.’”

“Iced coffee moved into the ‘lifestyle’ beverage category not that long ago,” he adds. “Now it’s a preferred morning or mid-morning snack choice for many young adults and the research shows other afternoon peak ordering periods at lunch and for a mid-afternoon snack. Most operations would love having a second, third, and even a fourth daypart to attract an audience several days a week. S&D is the only major player in the category that offers a cold-brewed labor saving solution with a very small footprint. It’s easy and quick to prepare and delivers the best-tasting product with a great profit margin for any operator who wants to attract new customers multiple times throughout the day.”

S&D Coffee also named Esrock Partners as the marketing agency for the introduction of the Perfect Iced Coffee line of products.

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