Industry News | December 31, 2009

Self-Serve Fro-Yo Shop Opens Up to Franchising

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Yogurtini, Tempe, Arizona’s first self-serve frozen yogurt shop, officially announced the launch of a new self-serve frozen yogurt franchise opportunity.

Yogurtini allows customers to serve themselves with up to 16 premium fat-free flavors each day, rotating from its list of over 100 frozen yogurt flavors and over 65 toppings. Among the variety of flavors, customers can always find the Yogurtini "House" Tart, a no-sugar-added and non-dairy option, as well as signature items such as Classic Vanilla, Ultimate Chocolate, and the local favorite, Chelsey's Cheesecake. Toppings range from fruits, a wide variety of dry cereals, brownie and cheesecake bites, candy and syrups, and unusual toppings like lychee fruit and Sriracha hot sauce. When customers are done creating their "Yogurtini concoction," they pay by the ounce.

"I am ecstatic to announce our frozen yogurt franchise offering," says Natasha Nelson, co-founder and president of Yogurtini. "Along with amazing frozen yogurt, I believe we have created a fun and exciting experience, and that is why our customers come back day after day. The popularity of Yogurtini products and the brand has been recognized by the community, loyal customers, and the press. We have been working hard over the past six months to put together a comprehensive franchise system after the large amount of interest our customers expressed.”

To develop the Yogurtini franchise system, Yogurtini reached out to the franchise experts to create a solid foundation and infrastructure designed to offer the best level of support possible to franchisees, and to handle its anticipated growth.

"There is an incredible excitement and growth in the frozen yogurt category. Entrepreneur Magazine recently announced frozen yogurt as the category that holds the most franchise promise for 2009," says Alan Stribling, chief operating officer of Yogurtini (YHI Inc.). "A fun, healthy and inexpensive family frozen yogurt experience is attractive to customers. This is a dynamic opportunity for entrepreneurs in a recessionary environment. The Yogurtini franchise system offers an excellent value. We have brought together the talents, disciplines, and experience of big agency principals, former successful franchisors, experienced franchise attorneys, and top construction and site selection experts.”

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