Shake Shack announced on February 11 the appointment of Jay Livingston as its chief marketing officer. 

Livingston will be responsible for leading strategic and innovative marketing at Shake Shack. Livingston previously served as chief marketing officer of BARK, makers of BarkBox, from July of 2017. Prior to that, Livingston was senior vice president of global marketing at Bank of America where he held senior marketing roles across the corporation during his twenty-year career. Livingston is also an active angel investor and advisor in NYC, and is a founding member of Unite America.