Industry News | February 2, 2017

Shake Shack Brings on the Barbecue

Shake Shack
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Cue the barbecue. Shake Shack announced a limited-edition lineup of barbecue items, available beginning February 7 for a limited time at all U.S. Shacks (except airports, stadiums and ballparks):                                                                                                             

The BBQ ShackMeister Burger is a 100 percent all-natural Angus beef cheeseburger topped with crispy ShackMeister Ale-marinated shallots and Shack BBQ sauce.

The BBQ Chick’n Shack is a crispy 100 percent all-natural and antibiotic-free chicken breast with Shack BBQ sauce and pickles.

The BBQ Bacon Cheese Fries are crinkle-cut fries topped with all-natural smoked Niman Ranch bacon, Shack BBQ Sauce and cheese sauce.

“We’ve been working on our Shack BBQ sauce recipe for quite some time now and we couldn’t be more thrilled to finally share it with our fans,” says Mark Rosati, culinary director of Shake Shack. “Our Shack BBQ sauce takes inspiration from a few of our favorite regional BBQ styles, from the thick and rich tomato-based Kansas City style to the tangy South Carolina mustard style, and adds wonderful flavor to our new burger, chicken and fries.”

To sweeten the deal, Shake Shack is also spinnin’ up three new seasonal shakes: Mint Cookies & Cream (mint frozen custard blended with chocolate wafer cookie crumbles and topped with whipped cream), Mud Pie (marshmallow frozen custard blended with fudge and coffee, topped with whipped cream and chocolate sprinkles) and Salted Vanilla Toffee (salted vanilla frozen custard blended with toffee and topped with whipped cream). The tasty trio is available at all U.S. Shacks (except airports, stadiums and ballparks) for a limited time.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.