Shake Shack, Chef JJ Johnson Create New Menu to Benefit Nonprofit

    Industry News | October 25, 2021
    JJ Johnson.
    Shake Shack
    The menu can be ordered Thursday, October 28, in Harlem.

    As part of Shake Shack’s collab series Now Serving, Shake Shack’s culinary team has joined forces with chef JJ Johnson to create a one-of-a-kind, limited-time menu for a good cause. The menu, featuring the Little J’s Burger and Curry Crunch Fries, will be available in limited quantities on Thursday, October 28 at the Shake Shack in Harlem, NY. Net proceeds from the menu will be donated to Rethink Food, a nonprofit organization with the mission to create a more sustainable and equitable food system. With programs designed to address food insecurity, use underutilized food and make sure everyone can get access to nutritious meals, Rethink has prepared over 5 million meals and directed $25M to communities and restaurants in cities like New York, Nashville and San Francisco since April 2020.

    Conceptualized by JJ Johnson himself, the collab menu is inspired by the Caribbean flavors he grew up with and global tastes acquired from travels. The Little J’s Burger features a gruyere cheeseburger, made with 100% Angus beef, and is topped with braised bacon, onion mayo, lettuce and tomato on a toasted potato bun. Served alongside the burger, the Curry Crunch Fries are JJ’s take on Shake Shack’s classic crispy crinkle cuts topped with the chef’s signature curry crunch. Priced at $8.49 and $3.99 respectively, the burger and fries will be available for purchase in-store, through pickup on Shake Shack’s website or delivery and pickup via the Shack app for one day only.

    “We are excited and honored to be working alongside Chef JJ Johnson who has made a huge impact on our New York community throughout the pandemic,” said Mark Rosati, Culinary Director of Shake Shack. “This menu, dreamt up by JJ, infuses his unique cooking style and vision into the world of Shake Shack. The Little J’s Burger and Curry Crunch Fries combine our classic roadside menu with JJ’s take on global flavors and techniques. We can’t wait for our New York fans to dig in!”

    To celebrate the collab at the Harlem Shack, guests will enjoy live entertainment from New York’s own Arthur’s All Stars, an appearance from JJ Johnson and custom swag, available while supplies last.

    “When I think of collaborations for myself and FIELDTRIP, I always look to align with brands that have similar views and values. Shake Shack is all about the community and what better place to collaborate than with the Harlem Shake Shack, in the place I call home,” said JJ Johnson, Chef and Founder of FIELDTRIP. “I’m excited for the Harlem community to experience the FIELDTRIP flavors on the Little J burger and Curry Crunch fries. Shake Shack is beloved in my household, so this is an exciting moment for myself, FIELDTRIP, the community and my family.”

    The collab is the final event of Shake Shack’s “Now Serving” series, where the brand collaborated with local chefs in six cities across America, supported local organizations and created unique and delicious menu items. From Atlanta to San Francisco, and concluding in Shake Shack’s hometown of New York City, Shack fans have enjoyed items from Dominique Crenn’s Grilled Cheese to Junghyun Park’s Atoburger Shrimp Burger. In total, net proceeds from the “Now Serving” series will have been donated to seven local nonprofits helping local restaurant communities including Southern Smoke, Giving Kitchen, ROAR, Heart of Dinner, Inspiration Kitchens, La Cocina, and Rethink Food. The series highlights Shake Shack’s mission to Stand for Something Good, from its commitment to delivering the ultimate guest experience and sourcing of premium ingredients to supporting and investing in the people and communities around the world.

    News and information presented in this release has not been corroborated by WTWH Media LLC.